If you haven’t already, you need to follow Carli Bybel on Instagram and Youtube. She uploads a range of content from hair and makeup tutorials to closet tours.
She’s an American vlogger from New Jersey who started her career back in 2011 and since has collaborated twice with Missguided, launched her own makeup palette with BH Cosmetics and has over 6 million subscribers.
Her Instagram is full of inspirational makeup looks ranging from quick 5-minute makeup challenge to full glam night out makeup. Carli also uploads her different fashion looks that are very Kardashian!
2. Rachel Leary
Rachel is a UK beauty vlogger based in London. Her makeup tutorials are mainly glowy bronze look, perfect day time glam and night out looks.
She is also experimental with makeup, having done colourful eye looks for pride as well as vibrant colourful looks using bright palettes such as the HudaBeauty emerald obsessions.
Rachel has recently collaborated with latest popular beauty brand Doll Beauty alongside other vloggers like Holly Boon to promote their new eyeshadow palette and loose shadow pigments.
Nikkie is one of the most popular YouTube vloggers, she is known for her “power of makeup” tutorial that has inspired millions of people globally.
Nikkie has a following of 2.2 million on YouTube and 11.9 million on Instagram. She has collaborated with various vloggers and celebrities on her channel including Jeffreestar, Jessie J and Ashley Graham.
She is well known for her edgy full glam makeup looks that consist of heavy smoky eyeshadow cut creases, with gems and glitter.
Nikkie is one of very few successful beauty YouTubers from the Netherlands, having started her YouTube career 10 years ago in 2009 where she uploaded a first-ever makeup look and since has recreated it and received over 7 million views.
4. James Charles
James Charles is a 19-year-old American beauty guru. He started his YouTube career 3 years ago and since has collaborated with Morphe launched his very own Morphe X James Charles palette with all of his signature, go to colours.
James also has collaborated with many stars such as Iggy Azalea, Kylie Jenner and Jeffreestar. His makeup creations are so creative and inspiring, he is so talented and continues to create these beautiful makeup looks.
James has also appeared on the cover of cover girl magazine in 2016 and caused chaos at the latest Morphe meet and greet in Birmingham were roads were gridlocked for hours, oops.
He also has his own range of hoodies with Sisters Apparel, a custom makeup palette with Morphe, he hangs out with the Kardashians and he travels vis private jet. What a life!
5. Jordan Lipscombe
Jordan is a UK based beauty vlogger who started her career 3 years ago with her get ready with me simple everyday glam. Since then she has collaborated with Hannah Renee, another UK beauty guru, launched makeup palettes with BeautyBay and has over 1 million subscribers. Not bad!
As well as beauty Jordan also does huge Missguided, Pretty Little Thing and Nasty Gal shopping hauls.
Most recently she has done a lot of skin care and drugstore tutorials, along with her favourite hairstyles specifically for people with short hair.
She is at the cutting edge of style and beauty, her Instagram is filled with makeup and fashion inspiration.